Publications

Preparing Your Capital CampaignPreparing Your Capital Campaign
By Marilyn Bancel, CFRE
Vice President, The Oram Group, Inc.
See Foundation Center review
Ordering Information


A hands-on workbook, Preparing Your Capital Campaign guides both novice and experienced fund-raisers through the all-important steps that precede successful capital campaigns. Among all the publications about capital campaigns, it is the only one that leads an organization through all the necessary stages of both planning and preparation.

“This handy guide is chock full of useful information ready-made for immediate application. I will heartily recommend it to all my clients as a valuable resource that will expedite their learning curve” — Leo P. Arnoult, president, Arnoult & Associates Inc., board member, The American Association of Fundraising Counsel, and AAFRC’s Trust for Philanthropy

Preparing Your Capital Campaign — inaugural issue of the Indiana University Center on Philanthropy's Excellence in Fund Raising Workbook Series — breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as determining a campaign timeline and goal, assessing donor interest and capability, setting up the campaign committee, and developing the case statement. Packed with useful resources, this nuts-and-bolts workbook includes a campaign skills checklist, strategies for estimating fund raising and communications costs, a sample campaign budget, and a list of relevant websites.

Those new to fund raising will find a concise introduction to the basics that answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of material that focuses on the factors most important for success.

“Marilyn Bancel has written a highly accessible, readable guide to a very complex process, which is no mean feat. Even if you have been through a capital campaign before and think you're ready—and especially if you're new to the capital campaign process—read it! Preparing Your Capital Campaign provides valuable insights and practical planning tools that will bolster your capacity to take on a campaign's challenge.” — Clara Miller, president, Nonprofit Finance Fund

Working through the exercises in this book will get you ready for the greatest kind of adventure your organization can undertake. We at The Oram Group wish you joy and satisfaction on the accomplishment of your goals. Good luck!


TO ORDER:
Preparing Your Capital Campaign
Paperback 192 pages October 2000 ISBN 0-7879-5247-8 $25.95
Jossey-Bass Publishers
350 Sansome Street
San Francisco, CA 94104
Phone (toll-free): 800-956-7739
Fax (toll-free): 800.605.2665
Order online: www.josseybass.com